Apple's iPhone XS keynote was about story, not specs

Processor is back! After a long week of Apple coverage, Dieter Bohn dives into the question: Why does Apple keep doing these big hype-y keynotes? Apple does more than just present the phone, read the specs, and let us come take pictures of it. It tells a story. Subscribe: http://goo.gl/G5RXGs Like The Verge on Facebook: https://goo.gl/2P1aGc Follow on Twitter: https://goo.gl/XTWX61 Follow on Instagram: https://goo.gl/7ZeLvX Read More: http://www.theverge.com Community guidelines: http://bit.ly/2D0hlAv Subscribe to Verge Science on YouTube, a new home base for our explorations into the future of science: http://bit.ly/2FqJZMl https://ift.tt/2NCTdgL The Verge September 14, 2018 at 10:53AM