More Samantha than Siri Over the next 50 years there will be an exponential change in computer performance, with some experts predicting a state of Artificial General Intelligence in twenty years and Artificial Super Intelligence in 40 years. While estimates are exactly that, it is inevitable that people’s relationship with technology will shift radically during our lifetime, meaning how they’ll interface with brands will too. Perhaps we’ll talk with brands just as we do our friends… James Temple, EVP MD, Executive Creative Director R/GA London, will look at how the emerging creative canvas of Machine Learning, Artificial Intelligence, Natural Language Processing, AR and VR means that there has never been a greater opportunity for a brand to genuinely achieve a 1-to-1 relationship with someone. The talk will also explore R/GA innovations such as the award-winning Nike On Demand service, Unilever’s Little Brush Big Brush Facebook chatbot and The Cosmopolitan’s newest concierge ‘Rose’ as examples of how brands are now enabling consumers to have conversations with their favorite brands. James Temple EXECUTIVE CREATIVE DIRECTOR R/GA James leads the continuous evolution of R/GA London, driving the strategic and creative vision and consistently ranking as one of the top agencies in the world. Ever collaborative, he draws talent together to deliver world-class creativity and breakthrough technology. By curating a diverse team of creatives, designers, experience designers, copywriters and creative technologists, he shapes a collective equally capable of creating innovative products, as they are emotive TV ads. In 2006 James started at R/GA New York and soon afterward became a founding member of R/GA London, determined to become one of the elite agencies in Europe and a genuine peer to R/GA’s famed NY headquarters. He’s since grown an office of over 300 people, heads up EMEA offices across Stockholm, Bucharest, and Istanbul, and has forged lasting partnerships with brands such as Beats by Dre, Disney, Dyson, Google, Heineken, Nike and Unilever. Under his leadership, the agency has won every major creative award including Gold Lions, Gold Clios, Gold LIA’s, a Eurobest Grand Prix, and been named Creative Review’s Creative Agency of the Year, Campaign’s Innovation Agency of the Year two years in a row, Ad Age’s #2 International Agency of the Year and Ad Age’s #2 Global Creativity Innovators of the Year, and top 10 on the Global Gunn Report. The London agency’s work has also been core to R/GA being awarded AdWeek and AdAge’s Agency of the Year, and named as Leaders in Innovation by Forrester. James is a sought after judge for major award show juries, including the Clios, Cannes Cyber and Titanium Lions, and the D&AD Black Pencil. He’s a long-term member of Campaign’s A-List, a UK Board Member of the Mobile Marketing Association, a regular mentor on R/GA’s Accelerator programs and is widely recognized as an industry thought leader. The creator of R/GA’s global partnership with Beats by Dre, James has developed award-winning integrated campaigns as well as the branding, design, and marketing of Beats Music, the innovative service at the center of Apple’s largest acquisition. Beginning his career in Toronto and New York, James has consistently created ideas and experiences that evolve brands’ businesses and enhance people’s everyday lives. From developing America’s first online banking system to designing the Order Management System of the New York Stock Exchange, and from hijacking the Olympics with Nike and Beats by Dr. Dre to creating the definitive curated subscription service, Beats Music.
by TNW via Endless Supplies .Uk - Brands
No comments:
Post a Comment